Conveying complex concepts in an engaging and easily understandable manner is always a good idea, but when it comes to climate action, effective communication is crucial, and visual storytelling can play a pivotal role.

The Transboundary Adaptation Learning Exchange (TalX) project offers an example of harnessing captivating visuals to amplify the impact of important messages.

Between 2020 and 2021, I worked with the network to create a range of visuals that would not only bring the initiative to life but also enhance understanding and engagement among stakeholders.

Central to this effort was my idea to identify and develop a series of champions, each representing a distinct area of TalX's work. These champions served as ambassadors, embodying the essence of the project and facilitating communication within their respective domains. By personifying the core objectives of TalX, these champions added a human element to the initiative, making it more relatable and compelling.

A library of flexible infographics was also created to accompany the various TalX framework channels. These graphics were designed to convey complex concepts in a visually appealing and accessible manner, helping to distill and channel complex information.

The visual assets created…

The full infographic as an interactive banner:

The champions (slide along to see all four):

The separate infographics supplied for each area:

Branches for each stage:

Separate infographics for each action:

Example slide layout for each stage:

More about the The Transboundary Adaptation Learning Exchange framework:

The Climate Adaptation Partnership Framework supports place-based adaptation across the Ireland and the UK. It provides practical actions to set up and further develop climate adaptation partnerships and includes inspiring case studies and links to a wide variety of tools and resources.

Leadership, evidence, partnership, and resource are central to effective adaptation partnerships and form the basis of the framework. Use the Interactive Graphic below to explore the framework and find out more about how to use it here.